Gross Profit vs. EBITDA: What's the Difference? (2024)

Gross Profit vs. EBITDA: An Overview

Gross profit and EBITDA (earnings beforeinterest, taxes, depreciation, and amortization) each show theearnings of a company. However,the two metrics calculate profit in different ways. Investors and analysts may want to look at both profit metrics to gain a better understanding of a company's revenue and how it operates.

Key Takeaways

  • Both gross profit and EBITDA are financial metrics that measure a company's profitability by removing different items or costs.
  • Gross profit appears on a company's income statement and is the profit a company makes after subtracting the costs associated with making its products or providing its services.
  • EBITDA is a measure of a company's profitability that shows earnings before interest, taxes, depreciation, and amortization.
  • Investors and analysts can use gross profits to determine how well a company generates profit from its direct labor and direct materials, whereas they can use EBITDA to analyze and compare profitability among companies and industries.

What Is Gross Profit?

Gross profitis the income earned by a company after deductingthe direct costsofproducingits products or providing its services. It measures how wella company generates profit from its direct labor and direct materials.

Gross profit does notinclude non-production costs such as costs for the corporate office. Only the revenueand costs of the company's production facility areincluded in gross profit.

The Formula for Gross Profit

GrossProfit=RevenueCostofGoodsSold\text{Gross Profit}=\text{Revenue}-\text{Cost of Goods Sold}GrossProfit=RevenueCostofGoodsSold

Revenueis the total amount of income earned from salesin aperiod. Revenue canalso be called net sales because discounts and deductions fromreturned merchandise may have been deducted from it. Revenue is consideredthe top-line earnings numberfor a company sinceit's locatedat the top of the income statement.

Cost of goods sold(COGS)is the direct costs associated with producing goods. Some of the costs included in gross profit are:

  • Direct materials
  • Direct labor
  • Equipment costs involved in production
  • Utilities for the production facility

ExampleofGross ProfitCalculation

Below is a portion of theincome statementfor J.C. Penney Company,Inc.(JCP)on May 5,2018.

  • Total revenue was$2.67 billion (highlighted in green).
  • COGS was $1.71 billion (highlighted in red).
  • Gross profit was $960 million for the period.

Gross Profit vs. EBITDA: What's the Difference? (1)

As we can see from the example, gross profit does not include operating expenses such asoverhead. It also doesn't include interest, taxes,depreciation, and amortization. Because of this, gross profit is effective if an investor wants to analyze the financial performance of revenue from production andmanagement'sability to manage the costs involved in production. However, if the goal is to analyze operating performance while including operating expenses, EBITDA is a betterfinancial metric.

What Is EBITDA?

EBITDA is one indicator of a company'sfinancial performanceand is used as a proxy for the earning potential of a business.EBITDA strips out the cost of debt capital and its tax effects by adding back interest and taxes to earnings.

EBITDA also removes depreciation and amortization, a non-cash expense, from earnings. It also helps to show the operating performance of a companybefore taking into accountthe capital structure, such as debt financing.

Note

EBITDA can be used to analyze and compare profitability among companies and industries, as it eliminates the effects of financing and accounting decisions.

The Formula for EBITDA

EBITDA=OI+Depreciation+Amortizationwhere:\begin{aligned} &\text{EBITDA}=\text{OI} + \text{Depreciation} + \text{Amortization}\\ &\textbf{where:}\\ &\text{OI}=\text{Operating Income} \end{aligned}EBITDA=OI+Depreciation+Amortizationwhere:

Operating incomeis a company's profitafter subtractingoperating expensesorthe costs of running the daily business. Operating income helpsinvestors separate out the earnings for the company's operating performance by excludinginterest and taxes.

Example of EBITDA Calculation

Let's usethe sameincome statementfrom the gross profit examplefor J.C. Penney above:

  • Operating income was $3 million.
  • Depreciation was $141 million, but the $3 million in operating incomeincludes subtracting the $141 million in depreciation. As a result, depreciationand amortization needto be added back into the operating income number during the EBITDA calculation.
  • EBITDA was $144million for the period ($141 million + $3 million).

We can see that interest expenses and taxes are not included in operating income but instead are included in net income or the bottom line.

Special Considerations

The above examples showthat the EBITDA figure of $144 million was quite different from the $960 milliongross profit figure during the same period.

One metric is not better than the other. Instead, they bothshow the profit of the company in different ways by stripping out different items. Operating expenses areremovedwithgross profit. Non-cash items like depreciation, as well as taxes and the capital structure orfinancing, arestripped out withEBITDA.

EBITDA helps to strip out managementdecisions or possiblemanipulation by removingdebt financing, for example, while gross profit can help analyze the production efficiency of a retailer that might havea lot of cost of goods sold, as in the case of J.C. Penney.

Since depreciation is not captured in EBITDA, it has some drawbacks when analyzing a company with a significantamount offixed assets. Forexample, an oil company might have large investments in property, plant, and equipment. As a result, the depreciation expense would be quite large,andwith depreciation expenses removed, theearnings of the company would be inflated.

Can EBITDA Be Higher Than Gross Profit?

Gross profit should be greater than EBITDA because it does not consider the operating expenses built into the EBITDA calculation. EBITDA and gross profit are designed to measure different things. Gross profit measures how well a company can generate profit from labor and materials, while EBITDA is better for comparison among industry peers.

How Do You Convert Gross Profit to EBITDA?

It is not a matter of converting one to the other since the different calculations measure different things. The EBITDA calculation uses operating income, which is gross profit minus operating expenses, such as overhead.

Why Is EBITDA More Important Than Profit?

It's not necessarily more important, but it is more useful to investors in certain contexts. Gross profit limits analysis to a company's ability to turn labor and materials into profit. EBITDA also takes into account operating performance. EBITDA also has drawbacks, such as inflating earnings for companies with many fixed assets that depreciate.

The Bottom Line

EBITDA and gross profit are different ways that analysts or investors might look at a company. One is not necessarily better than the other since each is designed to measure something different. EBITDA strips interest, taxes, depreciation, and amortization from operating income, while gross profit strips the cost of labor and materials from revenue.

Gross Profit vs. EBITDA: What's the Difference? (2024)

FAQs

Gross Profit vs. EBITDA: What's the Difference? ›

Gross profit appears on a company's income statement and is the profit a company makes after subtracting the costs associated with making its products or providing its services. EBITDA is a measure of a company's profitability that shows earnings before interest, taxes, depreciation, and amortization.

Are EBITDA and gross profit the same? ›

Is EBITDA the Same as Gross Profit? No, EBITDA is not the same as gross profit. While they are related, EBITDA and gross profit are distinct financial metrics. Gross profit represents revenue minus the cost of goods sold (COGS), indicating the profitability of core business operations before deducting other expenses.

Which is more important, EBITDA or net profit? ›

While EBITDA is a good indicator of operating performance, net income is a more comprehensive metric that reflects the total profitability of a business. 5. Startups and investors often use EBITDA to determine a company's profitability by looking at the company's cash flow.

Are EBITDA and Gop the same? ›

EBITDA provides insights into a company's operational performance and cash flow, while gross profit evaluates profitability and efficiency. Both metrics have their usefulness and limitations.

What is the difference between profit margin and EBITDA? ›

The difference between the EBITDA profit margin and standard profit margins is simply a matter of its exclusion from the GAAP principles. The EBITDA is still a profit margin, but prudent corporate and stock valuation includes analysis of this metric in addition to the GAAP margins rather than instead of them.

What does EBITDA really tell you? ›

EBITDA indicates how well the company is managing its day-to-day operations, including its core expenses such as the cost of goods sold. As such, it is a very fair indicator of a business's current state and potential. In some cases, it is much fairer than either gross profit or net income.

Does EBITDA include owner salary? ›

As mentioned above, the main difference between EBITDA and SDE is that SDE includes the owner's salary and personal expenses. The EBITDA calculation does not include the salary of the business owner.

Why most people do analyze EBITDA instead of net profit? ›

Many proponents of EBITDA say that it provides a much better idea of profitability and growth trends when the cost of capital is removed from the picture. Ironically, EBITDA provides a good metric for gauging a business's ability to service debt when examining a potential leveraged buyout (LBO).

Why do people prefer EBITDA? ›

EBITDA margins provide investors with a snapshot of short-term operational efficiency. Because the margin ignores the impacts of non-operating factors such as interest expenses, taxes, or intangible assets, the result is a metric that is a more accurate reflection of a firm's operating profitability.

What is a good EBITDA percentage? ›

The formula to calculate the EBITDA margin divides EBITDA by net revenue in the corresponding period. A “good” EBITDA margin is industry-specific, however, an EBITDA margin in excess of 10% is perceived positively by most.

What does Warren Buffett use instead of EBITDA? ›

Eventually, he was forced to close the business because he couldn't generate enough cash. That's why when Warren Buffett looks at companies, he gauges their value on their free cash flow, not their EBITDA. He wants to know whether there will be any cash in the black box at the end of the year.

Is EBITDA profit before tax? ›

Many analysts find EBITDA is a very quick way to assess a company's cash flow and free cash flow without going through detailed calculations. EBITDA, like EBIT, is before interest and tax, so it is readily comparable.

Does EBITDA include COGS? ›

Other income is not a part of revenue because it is not related to main activities of a business. EBITDA: EBITDA stands for earnings before interest, tax, depreciation and amortization. EBITDA = Revenue – COGS – operating expenses and other income.

Should gross profit be higher than EBITDA? ›

Gross profit should be greater than EBITDA because it does not consider the operating expenses built into the EBITDA calculation. EBITDA and gross profit are designed to measure different things.

What is a good gross profit margin? ›

But for other businesses, like financial institutions, legal firms or other service industry companies, a gross profit margin of 50% might be considered low. Law firms, banks, technology businesses and other service industry companies typically report gross profit margins in the high-90% range.

What is the rule of 40? ›

The Rule of 40 states that if an SaaS company's revenue growth rate is added to its profit margin, the combined value should exceed 40%. In recent years, the 40% rule has gained widespread adoption as a popularized measure of growth by SaaS investors.

Is EBIT the same as gross margin? ›

Gross margin considers only direct production costs, while EBIT considers all operating expenses, such as salaries, rent, utilities, marketing expenses, and other costs directly related to running the business.

Is EBITDA and operating profit the same thing? ›

Operating income measures the profitability of business operations, while EBITDA tracks a company's financial performance without taxes, loans, and capital expenses.

Is EBIT the same as net profit? ›

EBIT stands for Earnings Before Interest and Taxes and represents a company's net income (or profit) before interest on debt and income tax expenses have been deducted.

What does gross profit equal? ›

What is gross profit? Gross profit—also known as sales profit or gross income—is measured by subtracting the cost of goods sold (COGS) from the revenue made from sales. It's an easy formula that should help you measure the value your goods and services bring to your business.

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