What Does Cash Flow Positive Mean and Why Is It Important? (2024)

Cash flow provides a better understanding of a firm’s liquidity, flexibility, and overall financial health. Business activities generally involve cash inflow via income from sales revenues and cash outflow via fixed and variable expenses. For a business to be cash flow positive, its cash inflow should exceed the cash outflow. Positive cash flow is essential for any business to survive, prosper, and sustain long-term growth.

Cash flow positive: What is it?

Cash flow positive simply means more cash coming in than going out. This metric indicates that a business has enough working capital to cover all its bills and will not need additional funding.

What Does Cash Flow Positive Mean and Why Is It Important? (1)

Additionally, a consistently positive cash flow infers that the business can add to its assets and create value for its shareholders.

The reasons why positive cash flow is vital for a business, are:

  • Helps make better decisions for the future: Knowing the exact amount of money going in and out of the company allows its management to make decisions based on accurate information. Being cash flow positive provides the platform to make significant purchases for the company's future.
  • Helps in taking expansion decisions: Business expansion can be risky, as it involves spending large amounts of cash required to grow a business. Effective cash flow management indicating a positive cash flow can help an organisation's leaders determine the most appropriate time for expansion.
  • Helps maintain good business relationships with third parties: Being cash flow positive can avert awkward situations where there aren't enough funds available to pay suppliers, contractors, or other third parties and help maintain a good relationship with them.

What Does Cash Flow Positive Mean and Why Is It Important? (2)

How do you make your business cash flow positive?

To become cash flow positive, liquid assets or cash generated from the company's operating activities must exceed the money spent to keep it running. If your business is struggling with cash flow, here are a few measures to make your business cash flow positive:

  • Maintaining a buffer fund: The first pillar of positive cash flow is always to be prepared for the worst. That’s why it’s essential to have some buffer cash on hand. Most accountants usually advise a minimum of one month’s operating expenses as an available cushion or at least have enough money to cover the next payroll period.
  • Improving your receivables: Outstanding invoices and delayed client payments are the biggest cash flow hurdles, especially for small businesses. Measures can be taken to improve cash collection by encouraging clients to pay on time (follow-up and execute late penalties on invoices) and being proactive about payment collection (setting up online payments and auto-pay functions).
  • Managing your payables: You can negotiate your accounts payable with vendors. Restructuring your payments to vendors creates a more balanced income for your business. Also, cut unnecessary expenses that do not add value to your business.
  • Paying taxes regularly: Evade a windfall of expenses by assessing and regularly paying off estimated income taxes to the state and federal authorities every quarter.
  • Reviewing business operations: Several business operations can be reevaluated and updated for efficiency. Identifying processes that can be outsourced helps in substantial cost-cutting. Apart from outsourcing, you should continuously monitor, evaluate, and improve other areas of operation to determine efficiency gaps to enhance savings.
  • Managing inventory effectively: Effective inventory management is critical to improving cash flow. Particularly for a small business, inventory is equivalent to cash; the business owner should adjust inventory as needed and turn inventory quickly.
  • Reviewing finance/loan options: Various options available for financing to obtain extra funds should be carefully evaluated. Options, such as loans from banks/non-banks, invoice financing, invoice factoring or business line of credit, must be weighed carefully before you finally zero down.

Does positive cash flow imply that the business is profitable?

Cash flow positive vs profitable: Cash flow is the cash a company receives and pays, but profit is the total revenue after disbursing all business expenses. Although being cash flow positive in most situations implies that the company is incurring profits, the two aren't the same.

Sometimes, a business can be cash-flow positive but may not be profitable For instance, if a business operates at a net loss, borrowing cash helps create a positive cash flow. Similarly, when it sells a significant asset to raise capital, the money it receives is an inflow of cash. In both cases, the business is cash flow positive but not profitable.

Similarly, in the case of a start-up business, a positive cash flow doesn't necessarily prove that the company is profitable. The liquidity could result from factors other than profit (loan funds or stocks sold at a loss, etc.).

  • Cash flow positive vs break-even: The break-even point is when the business's profit equals zero, and cash flow is neither positive nor negative. At this point, the total cash outflow equals the business's cash inflow.
  • Cash flow positive vs negative: Cash flow is deemed negative when a business has more cash outgoing than the money coming in. In a cash flow negative situation, a company cannot cover its expenses from its sales alone. Instead, it requires funds from assets and financing to bridge the difference.

Key takeaways

Being cash flow positive implies that the business is liquid or solvent.Businesses should ensure that their revenues exceed expenses, creating a positive cash flow and generating profit.

While there’s no magic wand or switch you can flip to turn your business cash flow positive overnight, you can surely take the needed steps to manage your cash flow.

Becoming and remaining cash flow positive is a long-term business journey. Remaining alert, frequent cash flow monitoring and tracking, and making all necessary corrections shall eventually take you there.

What Does Cash Flow Positive Mean and Why Is It Important? (2024)

FAQs

What Does Cash Flow Positive Mean and Why Is It Important? ›

Positive cash flow indicates that a company's liquid assets are increasing. This enables it to settle debts, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges. Negative cash flow indicates that a company's liquid assets are decreasing.

Why is positive cash flow important? ›

The reasons why positive cash flow is vital for a business, are: Helps make better decisions for the future: Knowing the exact amount of money going in and out of the company allows its management to make decisions based on accurate information.

Which cash flow is the most important and why? ›

Operating cash flow (OCF) is the lifeblood of a company and arguably the most important barometer that investors have for judging corporate well-being. Although many investors gravitate toward net income, operating cash flow is often seen as a better metric of a company's financial health for two main reasons.

What is the purpose and importance of cash flow? ›

Cash flow statements are essential for your financials. They show us how well a business uses it's cash and how healthy its operations are. A good cash flow analysis will tell you if a company can pay its bills on time and if it has enough cash to sustain operations in the future.

Why is cash flow statement more important? ›

The Cash Flow Statement (CFS) provides vital information about an entity. It shows the movement of money in and out of a company. It helps investors and shareholders understand how much money a company is making and spending.

What does a positive operating cash flow indicate? ›

A business with a positive operating cash flow typically has sufficient working capital to cover its short-term debts and expenses.

What does a positive cash flow from financing activities tell us? ›

If cash flow is positive, that means the business has engaged in more new debt or equity financing activities that bring cash in than it engaged in debt repayments. This is a great thing for cash on hand, as it may allow the business to expand, or stay alive during early-stage product development.

Why is money flow important? ›

Through an analysis of cash flows derived from the company's financing, investing, and operating operations, stakeholders can determine if there is enough cash on hand to pay debts and meet expenses.

What is cash flow in simple terms? ›

Cash flow is the movement of money in and out of a company. Cash received signifies inflows, and cash spent is outflows. The cash flow statement is a financial statement that reports a company's sources and use of cash over time.

How can you be cash flow positive but not profitable? ›

Expenses are recorded at the time they are incurred, not when they are paid. For example, a company might record a substantial expense in Q4 but not have a cash outlay until the next year when the invoice is paid. As a result, the company might post a net loss in Q4 while maintaining a positive cash position.

Why is cash flow important in a business plan? ›

Cash flow forecasting involves estimating your future sales and expenses. A cash flow forecast is a vital tool for your business because it will tell you if you'll have enough cash to run the business or expand it. It will also show you when more cash is going out of the business than in.

Why is cash important to a business? ›

Without generating adequate cash to meet its needs, a business will find it difficult to conduct routine activities such as paying suppliers, buying raw materials, and paying its employees, let alone making investments. And it should have sufficient cash to pay dividends and keep its investors happy.

Why is cash flow from operations important? ›

Positive (and increasing) cash flow from operating activities indicates that the core business activities of the company are thriving. It provides as additional measure/indicator of profitability potential of a company, in addition to the traditional ones like net income or EBITDA.

What is positive cashflow? ›

At its most basic, positive cash flow is when cash inflows are higher than cash outflows in a given period. Essentially, this means that more cash is coming into your business than going out of your business.

Is cash flow the most important thing? ›

Cash flow and profits are both crucial aspects of a business. For a business to be successful in the long term, it needs to generate profits while also operating with positive cash flow.

How to interpret a cash flow statement? ›

A cash flow statement provides data regarding all cash inflows that a company receives from its ongoing operations and external investment sources. The cash flow statement includes cash made by the business through operations, investment, and financing—the sum of which is called net cash flow.

What are the benefits of positive free cash flow? ›

On the other hand, when it's negative, that means your enterprise isn't producing enough cash to support the growth of the business. The upshot: Positive free cash flow means you have sufficient money to invest back into the business for growth or to distribute to shareholders.

Why is it important to have accurate cash flow? ›

An accurate cash flow forecast helps you to predict future cash positions, avoid cash shortages, and earn returns on any cash surpluses you may have, in the most efficient way possible.

Why positive cash flow from investing activities? ›

Positive and Negative Cash Flow from Investing Activities

Purchasing stocks, bonds, securities, debentures, and other instruments – negative cash flow. Selling off or leasing out fixed assets, including plants and machinery – positive cash flow. Selling off securities within a brief time bracket – positive cash flow.

What does positive cashflow indicate in cashflow diagrams? ›

Upward arrows represent positive cash flows, also known as inflows, income, or receipts. Downward arrows represent negative cash flows, also known as outflows, disbursem*nts, or expenses. Each arrow represents the net cash flow in that period (receipts – disbursem*nts).

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