AMFI - Association of Mutual Funds Roles and Objectives | Angel One (2024)

Mutual funds are believed to be one of the safest ways of investment to achieve financial goals. But there are some challenges and risks while investing in Mutual Funds, such as brokerage firm lobbying, issuer intention, morphing documents, and many more. Here comes the Association of Mutual Funds in India (AMFI) to the investors’ rescue.

AMFI is a statutory body under the SEBI (Securities and Exchange Board of India) committed to improving the mutual fund industry in India along ethical, professional, competitive, and moral lines. One of its major aims is to keep the investors informed about the happenings of the Mutual Fund market and protect investors’ interests.

Read the article to learn the origin and role of the Association of Mutual Funds in India.

Mutual Funds in India

The Indian Mutual Funds industry has witnessed significant growth from ₹7.68 trillion as of 31-Oct-12 to ₹39.50 trillion as of 31-Oct-21 (Source: AMFI). This growth has been possible due to the regulatory measures taken by SEBI in re-energizing the sector and the contribution of mutual funds distributors in raising awareness about the SIP.

What is AMFI?

The Association of Mutual Funds in India, or AMFI, is a dedicated regulating authority established to protect mutual fund investors’ interests and maintain the industry’s proper functioning. It is a non-profit organization in the Mutual Funds sector under SEBI. Since its incorporation in 1995, it has set various regulations to maintain ethics and transparency in the Mutual Fund industry for Indian investors.

Objectives of AMFI

AMFI has been incorporated with several objectives on hand. Some of them are mentioned below.

  1. To define professional and ethical standards to be followed in the Mutual Fund sector.
  2. To interact with the Securities and Exchange Board of India (SEBI) and report to them on all matters concerning the Mutual Fund industry.
  3. To represent all the regulatory bodies on all matters relating to the Mutual Fund industry.
  4. To aid in policing distributor behavior, including sanctions (cancellation of ARN) for Code of Conduct infractions.
  5. To increase financial literacy and help in increasing the penetration of mutual funds investment in India.

Role of AMFI

The Association of Mutual Funds in India (AMFI) is committed to advancing and maintaining mutual sector standards and promoting the Indian Mutual Fund Industry along moral and ethical lines. It aids in defending both the interests of asset management firms and Indian investors. Additionally, it helps to increase the accessibility and transparency of investments to draw in additional investors.

AMFI keeps an eye on the transactions to guard against investors being taken advantage of when they redeem their profits. It also helps increase awareness so investors can choose their investments more wisely. In order to maintain integrity, transparency, and investor interest throughout the entire mutual fund selling process, it also manages ARN registrations for private individuals.

Committees of AMFI

To ensure that AMFI fulfills all its objectives, it has formed several committees to delegate responsibilities. Some of these committees include

  1. AMFI Financial Literacy Committee
  2. AMFI Committee on Certified Distributors (ARN Committee)
  3. AMFI ETF Committee
  4. AMFI Committee on Operations, Compliance & Risk
  5. AMFI Valuation Committee
  6. AMFI Equity CIO Committee

What is the AMFI registration number?

The market concerning mutual funds is swamped with brokers, agents, etc. So, to ensure that individual agents, brokers, and other intermediaries conduct mutual fund selling with ethics and transparency, the AMFI ARN (AMFI registration number) registration is required in India. The ARN certification is valid for three years and can be renewed by giving essential documents. You should know that you can obtain ARN through both online and offline modes.

Why is ARN important to the investor?

ARN or AMFI Registration Number is a unique number issued to every mutual fund distributor/agent after passing a qualification test to ensure that only qualified people sell funds to prospective investors. So, before investing your hard-earned money, please cross-check the entity’s ARN number to make sure that you are dealing with a credible fund house.

Other Services of AMFI

  • AMFI updates NAVs for mutual funds daily on its platform, allowing investors to view their fund’s current valuation.
  • Historical performance data for mutual funds are available on AMFI’s site, facilitating investors’ performance analysis.
  • The association streamlines finding mutual fund distributors by enabling searches with specific location details.
  • AMFI circulates essential information via circulars and announcements, which is crucial for anyone involved with mutual fund distributions, enabling investors to gather important data on AMFI-associated mutual funds for informed decision-making.

Conclusion

In the recent past, mutual funds have become a popular investment option amongst Indian investors. Thus, it is important to protect the interest of investors, and AMFI is established with the same objective. It acts as a watchdog of the Indian Mutual Fund industry that not only protects investors but also promotes investments in mutual funds. Even though AMFI is here to protect you, as an investor, you should also be cautious and always check the entity’s credibility before investing. Happy investing!

FAQs

What is the purpose of AMFI?

The Association of Mutual Funds in India (AMFI) was established to promote the mutual fund industry’s interests, protect mutual fund investors’ rights, and create a conducive environment for the industry’s growth. It sets ethical standards and best practices and undertakes initiatives to enhance investor education and understanding of the mutual fund investment process​​.

How many members are there in AMFI?

AMFI has 45 asset management companies (AMCs) registered with the Securities and Exchange Board of India (SEBI) as its members, acting as a unified voice for the mutual fund industry in the country​​.

Is AMFI a government body?

No, AMFI is not a government body. It is a non-profit organisation that functions as an association for all the AMCs of SEBI-registered mutual funds in India. While it works closely with government bodies like SEBI, it operates independently to regulate and promote the mutual fund industry​​ .

What is AMFI certification?

AMFI certification, symbolised by the AMFI Registration Number (ARN), is provided to mutual fund distributors, agents, or intermediaries. It signifies that the holder has passed the certification test and adheres to the ethical standards and practices set by AMFI. This certification is crucial for ensuring the credibility of mutual fund distributors and promoting informed and ethical selling of mutual fund products​​.

AMFI - Association of Mutual Funds Roles and Objectives | Angel One (2024)

FAQs

What are the roles and objectives of AMFI? ›

The role of AMFI, inter-alia, is to (i) address the issues and challenges concerning the mutual fund industry to facilitate ease of doing business for its members, unitholders and various stakeholders; (ii) liaison / advocacy with the SEBI/ Reserve bank of India, Government of India etc.

What is the role of mutual fund association? ›

As a key industry organisation, AMFI promotes transparency among fund houses and fosters a high-trust environment that enables citizens to participate in financial markets more efficiently. Through its progressive standards, AMFI works to create a safe and fair investment landscape for all.

What of the following is a function of AMFI? ›

AMFI is a representative of the RBI, SEBI, finance ministry and other bodies related to money market investments. An important role of AMFI in Mutual Funds is to distribute information about these investments and also conduct various workshops about different funds.

What is the main objective of mutual fund? ›

Mutual funds aim to offer professional management of investments to both individual and institutional investors. Fund managers utilise their expertise to select and manage investments across various asset classes like equity, debt, and money market instruments.

What is mutual fund role and function? ›

What is the primary function of a mutual fund? The primary function of a mutual fund is to pool money from multiple investors and invest it in a diversified portfolio of securities, aiming to generate returns and spread risk across various assets.

What are the benefits of AMFI? ›

Benefits of AMFI for Investors

Ensuring Transparency and Investor Protection: AMFI ensures transparency and protects the interests of investors by setting standards for mutual fund companies, monitoring compliance, and providing a platform for complaint resolution.

What is the role of mutual fund administrator? ›

He/She handles all written correspondences on client relations and resolve their queries. He/She must be meticulous and organised to maintain shareholder registers and investor files. Generate accounting statements such as portfolio valuations, income accruals, P&Ls of funds.

What are the responsibilities of a mutual fund representative? ›

A mutual fund dealer representative analyzes each client's financial goals and needs by reviewing their financial situation. After helping you determine your investor profile, they will advise you on what types of mutual funds to invest in.

Who regulates mutual funds? ›

The Securities and Exchange Board of India (SEBI) oversees mutual funds in India, ensuring they operate fairly and efficiently. SEBI's mandate encompasses overseeing mutual fund operations, from formation to administration, setting a framework to protect investor interests, and ensuring market integrity.

Is AMFI self-regulatory? ›

The Association of Mutual Funds in India (AMFI) is a self-regulatory organisation (SRO) for the mutual fund industry in India. It was established in 1995 to protect the interests of investors in mutual funds.

What is the AMFI Code of Ethics? ›

The AMFI Code of Ethics, “The ACE” for short, sets out the standards of good practices to be followed by the Asset Management Companies in their operations and in their dealings with investors, intermediaries and the public.

What is the responsibility of mutual fund distributor? ›

These distributors, also known as mutual fund agents, create awareness among investors about the types of mutual fund schemes available in India. They also assist investors with purchasing, trading, and redeeming their investments. Mutual fund distributors earn revenue through commissions, similar to insurance agents.

What are fund objectives? ›

The main objective of an investment fund is to meet the expectations of profitability for its unit holders, always in line with the investment policy previously defined in the fund and with the investor profile with which it identifies: Conservative, dynamic or aggressive.

What are the objectives of a mutual organization? ›

They help to strengthen economic resilience, contribute to growth and increase consumer choice, whilst also delivering value to their members, rather than external shareholders.

What is the main objective of an actively managed mutual fund? ›

Typically, an actively managed fund will seek to outperform a designated index or benchmark that aligns with its investment mandate—for example, the S&P 500 Index, is used for a large-cap stock fund.

What is the role and importance of mutual fund distributor? ›

These distributors, also known as mutual fund agents, create awareness among investors about the types of mutual fund schemes available in India. They also assist investors with purchasing, trading, and redeeming their investments. Mutual fund distributors earn revenue through commissions, similar to insurance agents.

What is the role of fund management industry? ›

Fund managers are responsible for making sure that accurate accounting records are kept for investment funds. You could also be involved with implementing investment strategies and managing trading activities. This high profile financial services role is most commonly available in private equity companies.

What is the objective of fund manager? ›

The primary objective of fund management is to manage investments on behalf of investors. However, it encompasses several other objectives as well. Long-term Capital Appreciation: A key goal of fund management is to ensure the long-term capital appreciation of investments.

What is the role of asset management company in a mutual fund? ›

An Asset Management Company (AMC) is a financial institution that manages and oversees the operations of mutual funds and other investment vehicles. These companies play a pivotal role in the investment industry by creating and administering various fund products to meet the diverse financial goals of investors.

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