5 Tips for Diversifying Your Investment Portfolio (2024)

When the market is booming, it seems almost impossible to sell a stock for any amount less than the price at which you bought it. However, since we can never be sure of what the market will do at any moment, we cannot forget the importance of a well-diversified portfolio in any market condition.

For establishing an investing strategy that tempers potential losses in a bear market, the investment community preaches the same thing the real estate market preaches for buying a house: "location, location, location." Simply put, you should never put all your eggs in one basket. This is the central thesis on which the concept of diversification relies.

Read on to find out why diversification is important for your portfolio and five tips to help you make smart choices.

Key Takeaways

  • Investors are warned to diversify their portfolios, meaning that they should never put all their eggs (investments) in one basket (security or market).
  • To achieve a diversified portfolio, look for asset classes with low or negative correlations so that if one moves down, the other tends to counteract it.
  • ETFs and mutual funds are easy ways to select asset classes that will diversify your portfolio, but you must be aware of hidden costs and trading commissions.

What Is Diversification?

Diversification is a battle cry for many financial planners, fund managers, and individual investors alike. It is a management strategy that blends different investments in a single portfolio. The idea behind diversification is that a variety of investments will yield a higher return. It also suggests that investors will face lower risk by investing in different vehicles.

5 Ways To Help Diversify Your Portfolio

Diversification is not a new concept. With the luxury of hindsight, we can sit back and critique the gyrations and reactions of the markets as they began to stumble during the dotcom crash, the Great Recession, and again during the COVID-19 recession.

We should remember that investing is an art form, not a knee-jerk reaction, so the time to practice disciplined investing with a diversified portfolio is before diversification becomes a necessity. By the time an average investor "reacts" to the market, 80% of the damage is already done. Here, more than most places, a good offense is your best defense, and a well-diversified portfolio combined with an investment horizon over five years can weather most storms.

Here are five tips for helping you with diversification:

1. Spread the Wealth

Equities offer potential for high returns, but don't put all of your money in one stock or one sector. Consider creating your own virtual mutual fund by investing in a handful of companies you know, trust, and even use in your day-to-day life.

But stocks aren't just the only thing to consider. You can also invest in commodities, exchange-traded funds (ETFs), and real estate investment trusts (REITs). And don't just stick to your own home base. Think beyond it and go global. This way, you'll spread your risk around, which can lead to bigger rewards.

People will argue that investing in what you know will leave the average investor too heavily retail-oriented, but knowing a company, or using its goods and services, can be a healthy and wholesome approach to this sector.

Still, don't fall into the trap of going too far. Make sure you keep yourself to a portfolio that's manageable. There's no sense in investing in 100 different vehicles when you really don't have the time or resources to keep up. Try to limit yourself to about 20 to 30 different investments.

2. Consider Index or Bond Funds

You may want to consider adding index funds or fixed-income funds to the mix. Investing in securities that track various indexes makes a wonderful long-term diversification investment for your portfolio. By adding some fixed-income solutions, you are further hedging your portfolio against market volatility and uncertainty. These funds try to match the performance of broad indexes, so rather than investing in a specific sector, they try to reflect the bond market's value.

Index funds often come with low fees, which is another bonus. It means more money in your pocket. The management and operating costs are minimal because of what it takes to run these funds.

One potential drawback of index funds could be their passively managed nature. While hands-off investing is generally inexpensive, it can be suboptimal in inefficient markets. Active management can be beneficial in fixed-income markets, for example, especially during challenging economic periods.

3. Keep Building Your Portfolio

Add to your investments on a regular basis. If you have $10,000 to invest, use dollar-cost averaging. This approach is used to help smooth out the peaks and valleys created by market volatility. The idea behind this strategy is to cut down your investment risk by investing the same amount of money over a period of time.

With dollar-cost averaging, you invest money on a regular basis into a specified portfolio of securities. Using this strategy, you'll buy more shares when prices are low and fewer when prices are high.

4. Know When To Get Out

Buying and holding and dollar-cost averaging are sound strategies. But just because you have your investments on autopilot doesn't mean you should ignore the forces at work.

Stay current with your investments and stay abreast of any changes in overall market conditions. You'll want to know what is happening to the companies you invest in. By doing so, you'll also be able to tell when it's time to cut your losses, sell, and move on to your next investment.

5. Keep a Watchful Eye on Commissions

If you are not the trading type, understand what you are getting for the fees you are paying. Some firms charge a monthly fee, while others charge transactional fees. These can definitely add up and chip away at your bottom line.

Be aware of what you are paying and what you are getting for it. Remember, the cheapest choice is not always the best. Keep yourself updated on whether there are any changes to your fees.

Today, many online brokers have moved to $0 commission-free trading in many stocks and ETFs, making this point less of a concern. However, trading mutual funds, illiquid stocks, and alternative asset classes will still often come with a fee.

Why Should I Diversify?

Diversification helps investors not to "put all of their eggs in one basket." The idea is that if one stock, sector, or asset class slumps, others may rise. This is especially true if the securities or assets held are not closely correlated with one another. Mathematically, diversification reduces the portfolio's overall risk without sacrificing its expected return.

Are Index Funds Well-Diversified?

By definition, an index fund or ETF replicates some index. Depending on which index, it may be more diversified than others. For instance, the S&P 500 has over 500 stock components, while the Dow Jones Industrial Average has only 30, making it far less diversified. Even if you own an S&P 500 index fund, it is not necessarily a diversified portfolio. You should also include other low-correlation asset classes, including bonds, as well as modest allocations to commodities, real estate, and alternative investments, among others.

Can I Over-Diversify a Portfolio?

Yes. If adding a new investment to a portfolio increases its overall risk and lowers its expected return (without reducing the risk accordingly), it does not serve the goals of diversification. "Over-diversification" tends to happen when there are already an ideal number of securities in a portfolio or if you are adding closely correlated securities.

How Is Portfolio Risk Measured?

A diversified portfolio's risk is measured by its total standard deviation of returns. The larger the standard deviation, the greater its expected riskiness.

If you're focused on future-proofing your finances, there are more resources here to help protect your assets.

The Bottom Line

Investing can and should be fun. It can be educational, informative, and rewarding. By taking a disciplined approach and using diversification, buy-and-hold, and dollar-cost-averaging strategies, you may find investing rewarding even in the worst of times.

5 Tips for Diversifying Your Investment Portfolio (2024)

FAQs

What is the 5 portfolio rule? ›

The Five Percent Rule is a simple strategy that involves investing no more than 5% of one's portfolio in any single investment. This approach is based on the principle that by limiting the exposure to any one investment, investors can reduce the risk of significant losses.

What is the 5% rule for diversification? ›

A high-level rule of thumb for avoid high levels of concentration is that a single stock should not make up no more than 5% of the overall portfolio. This is known as the 5% rule of diversification.

How do I diversify my investment portfolio? ›

Here are some important tips to keep in mind to help you diversify your portfolio.
  1. It's not just stocks vs. bonds. ...
  2. Use index funds to boost your diversification. ...
  3. Don't forget about cash. ...
  4. Target-date funds can make it easier. ...
  5. Periodic rebalancing helps you stay on track. ...
  6. Think global with your investments.
Feb 8, 2024

What is the 5 rule of investing? ›

This sort of five percent rule is a yardstick to help investors with diversification and risk management. Using this strategy, no more than 1/20th of an investor's portfolio would be tied to any single security. This protects against material losses should that single company perform poorly or become insolvent.

What is the golden rule of the portfolio? ›

1 – Never lose money. Let's kick it off with some timeless advice from legendary investor Warren Buffett, who said “Rule No. 1 is never lose money.

What is the 75 5 10 diversification rule? ›

Diversified management investment companies have assets that fall within the 75-5-10 rule. A 75-5-10 diversified management investment company will have 75% of its assets in other issuers and cash, no more than 5% of assets in any one company, and no more than 10% ownership of any company's outstanding voting stock.

What does Warren Buffett say about diversification? ›

My biggest investing mistake is encapsulated in a Buffett quote that many investors take too literally. "Diversification is protection against ignorance," Buffett said. "It makes little sense if you know what you are doing."

What are the 5 investment guidelines? ›

  • Invest early. Starting early is one of the best ways to build wealth. ...
  • Invest regularly. Investing often is just as important as starting early. ...
  • Invest enough. Achieving your long-term financial goals begins with saving enough today. ...
  • Have a plan. ...
  • Diversify your portfolio.

What is the 5 10 40 diversification rule? ›

No single asset can represent more than 10% of the fund's assets; holdings of more than 5% cannot in aggregate exceed 40% of the fund's assets. This is known as the "5/10/40" rule.

What is a good portfolio mix? ›

Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

How to diversify portfolio in 2024? ›

How to diversify your portfolio: 8 strategies
  1. Understand asset classes. ...
  2. Diversify by asset class. ...
  3. Diversify within asset classes. ...
  4. Invest in an ETF. ...
  5. Consider fixed-income investments. ...
  6. Follow a buy-hold strategy. ...
  7. Keep investing over time. ...
  8. Regularly rebalance your portfolio.
Apr 15, 2024

What are the best bonds to buy? ›

9 of the Best Bond ETFs to Buy Now
Bond ETFExpense RatioYield to maturity
iShares 0-3 Month Treasury Bond ETF (SGOV)0.07%5.4%
iShares Aaa - A Rated Corporate Bond ETF (QLTA)0.15%5.3%
SPDR Bloomberg High Yield Bond ETF (JNK)0.40%7.9%
Pimco Active Bond ETF (BOND)0.55%5.8%
5 more rows
May 7, 2024

What are Warren Buffett's 5 rules of investing? ›

A: Five rules drawn from Warren Buffett's wisdom for potentially building wealth include investing for the long term, staying informed, maintaining a competitive advantage, focusing on quality, and managing risk.

What are the 4 golden rules investing? ›

They are: (1) Use specialist products; (2) Diversify manager research risk; (3) Diversify investment styles; and, (4) Rebalance to asset mix policy. All boringly straightforward and logical.

What is the golden rule of diversification? ›

Diversify

In an uncertain world, putting all your investment eggs in the same basket can be risky. Spreading your money across a range of different companies, asset types and geographical areas will reduce your reliance on any one to perform.

What is the 5 rule in real estate investing? ›

The first part of the 5% rule is Property Taxes, which are generally around 1% of the home's value. The second part of the 5% rule is Maintenance Costs, which are also around 1% of the home's value. Finally, the last part of the 5% rule is the Cost of Capital, which is assumed to be around 3% of the home's value.

What are the 5 types of portfolio? ›

Types of Portfolios
  • Aggressive Portfolio: An aggressive portfolio aims to maximise returns while taking a relatively high degree of risk. ...
  • Conservative Portfolio: This portfolio is designed for low-risk tolerance investors, such as those with short-term goals. ...
  • Income Portfolio: ...
  • Speculative Portfolio: ...
  • Hybrid Portfolio:

What is the 5 percent rule in statistics? ›

It's rule which refers to confidence intervals. It's usually means that on a sample of something (which represent 100%), only 95% of this sample are compliant with a standard or a hypothesis. 5% represents the margin of error .

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